About Nowa

NOWA was built on a simple but powerful idea: to reshape how we consume electronics — by reducing waste and extending the life of devices.
The name Nowa stands for No Waste. It reflects our mission to make electronics part of a smarter, more circular economy — one where devices are reused, not discarded.

We make it easy for people to return their used electronics responsibly and receive fair value in return. At the same time, we give new users access to professionally inspected, high-quality devices at a better price.

Our team brings together expertise in technology, circular economy, and finance. Having led international buyback and renewal programs, we've seen how much value is lost — and how much waste is created — when electronics are treated as disposable. We’re here to change that.

NOWA combines intelligent technology with a clear ethical mission. We work with retailers, e-commerce platforms, and manufacturers to provide a smooth, transparent, and climate-conscious way to return, renew, and reuse devices.

Our mission
To build a world where electronics are used to their full potential — and waste is no longer the default.

What we do

• Buyback and trade-in services for electronic devices

• Device assessment, grading, and refurbishment

• Circular solutions for businesses and end-users

• Scalable partnership programs for retailers and brands

NOWA means No Waste — a new, smarter way to think about ownership, value, and the future of our planet.